Start with the basics--or if you already didn't make a plan, go back and do it now! That means:
- setting business goals
- defining a marketing budget
- analyzing competition
- identifying opportunities
- creating success metrics
When you have a high-level map, it's much easier to keep track of where you are and where you're going. dreamfish will guide you through the mapmaking process, then help you stay with the plan.
What does that process actually look like? Depending on the scope of dreamfish services, it might be coaching you to develop a plan and refer to it, or it might be customized development of a complete marketing plan (based on information gathered through interviews and research, delivered in a multi-tabbed spreadsheet, and updated monthly).
Or anything in-between! You choose, by deciding how much you want to spend and how much you can do yourself.
