Here's a scenario that happens too often:
Sam knows his New Business needs a website. He finds a web development company (let's call them Acme Web) that advertises some pretty good-looking sites and fairly low prices. They promise complete customization. So he signs up . . .
Weeks pass. Many weeks. First Sam discovers that "customization" is choosing a template. It will cost more to have more choices, but okay, Sam "upgrades." Then it turns out that Acme keeps making mistakes or leaving things out. Sam waits for this fix and that fix. Sam discovers that it will be expensive to have Acme host his site, but he has no idea how to find a good hosting company and migrate his completed site, so he stays with Acme.
Finally, though, the site is launched! It's live! It looks okay! And then--
Nothing happens. No traffic. No new clients, no sales, no nothing. So Sam buys an upgraded SEO (Search Engine Optimization) package from Acme and invests in pay-per-click advertising.
Eureka? Well, no, not really. Still nothing happens. And by now, the website is looking pretty stale, because Sam can't add or change information. So he pays Acme for some updates. His total expenditure for website development now exceeds his entire marketing budget for the year! And the return on investment so far is . . . zero.
That's an extreme story, but honestly, it's not even the worst case scenario. Sam could have gone to a high-priced developer or even an ad agency for his site and paid five times as much for similar results.
The two big probems are:
Sam didn't need a website. He needed "web presence"--a comprehensive approach that integrates a great website with a total marketing strategy. Web presence brings visitors to the site, brings them back, and converts them to customers.
Sam didn't have a clue what he was doing. He didn't know anything about how to buy and use web development services, so he bought more than he needed, then ended up with a site that was too complex and couldn't be maintained cost-effectively.
Every business today needs web presence--but that doesn't necessarily mean a conventional website or an expensive investment. So come to Camp WWWeb and discover low-cost, high-yield approaches to creative web presence!
Camp WWWeb will educate you about the quickest, slickest ways to get online; help you avoid common mistakes; and show you how to take control of your web strategy. Just contact dreamfish, and find out more about Camp WWWeb packages.
